Where brand strategy meets retail velocity in highly regulated markets.

Cannabis marketing isn’t just about looking good, it’s about driving sell-through within tight provincial compliance guidelines, standing out in crowded categories , and equipping sales teams with tools that support retail stores for conversion.

I’ve led designed and directed marketing across multiple cannabis brands, developing CPG mockups, product-specific graphics and renders, campaigns and merch, and sales collateral. My work focuses on compliant marketing assets that are accurate, defensible, and built for B2B success.