My favourite design arena: where strategy, creativity, and user experience intersect in physical spaces. Unlike digital design, EGD requires thinking in 3D - considering how people navigate environments, interpret visual cues, and engage with storytelling in real time.

From large-scale wall graphics to wayfinding systems, I’ve designed for unique challenges in consideration of movement, proximity, and spatial impact. My process involves balancing brand ethos with practical function, while delivering an intuitive, memorable experience.