Toronto Transit Commission

PROJECT

Designed TTC’s system-wide New Year’s Eve 2026 campaign over a multi-channel visual system across print, transit interiors, digital displays, and intranet. Ensured brand alignment, accessibility compliance, and consistent rollout across network-wide touchpoints.

Iconography

Icon illustration of yellow neon outline of a bell, a star-shaped firework explosion, a house with a tree, and a multi-story building for the TTC's New Year's Eve campaign.

Representation

Icons reflected a broad commuter audience - not just partygoers, but shift workers, residents, and everyday riders.

Different colored lines representing different TTC transit lines.

Transit Integration

Drawing from the familiarity of the TTC’s colour-coded map system, I leveraged the route lines to connect icons and visually anchor the campaign within the network itself.

Icon illustration of a New Year's Eve toast with two champagne glasses connected through a transit line to a house with a tree.

Cohesive Narrative

Celebratory and everyday symbols were intentionally paired to reflect the full rhythm of the city. This reinforced connectivity and a sense of belonging, with the TTC as a connective thread moving passengers safely through the night no matter the destination or reason for travel.

  • A large billboard in a subway station promoting ride-sharing services for New Year's Eve, with a blue background, white and yellow text, and small icons related to entertainment and celebrations.
  • An advertisement on a train window promoting free transportation on New Year's Eve from 7 pm to 8 am, with details about the service and a QR code for more information.
  • Line art illustration of festive celebration elements including fireworks, candles, houses, party hats, glasses, a beer mug, balloons, a birthday cake, a bell, and a gift box on a dark background.
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