Toronto Transit Commission
PROJECT
Designed TTC’s system-wide New Year’s Eve 2026 campaign over a multi-channel visual system across print, transit interiors, digital displays, and intranet. Ensured brand alignment, accessibility compliance, and consistent rollout across network-wide touchpoints.
Iconography
Representation
Icons reflected a broad commuter audience - not just partygoers, but shift workers, residents, and everyday riders.
Transit Integration
Drawing from the familiarity of the TTC’s colour-coded map system, I leveraged the route lines to connect icons and visually anchor the campaign within the network itself.
Cohesive Narrative
Celebratory and everyday symbols were intentionally paired to reflect the full rhythm of the city. This reinforced connectivity and a sense of belonging, with the TTC as a connective thread moving passengers safely through the night no matter the destination or reason for travel.
