The Canadian Olympic Committee (COC) partnered with CBC/Radio-Canada to launch campaigns like “Brave is Unbeatable,” which featured inspirational stories of athletes and was promoted through out-of-home advertising, digital media, social media, and television.

I leveraged stunning photography, strong brand colours, and unique texture treatments within standardized templates to create assets that transferred across formats and platforms easily.

This campaign saw millions of engagements across digital touchpoints, capitalizing on personal athlete stories and interactive content to foster deeper connections with audiences.

Across the Olympic digital platforms, the Olympics website attracted an average of 8 to 10 million unique users per month, doubling the traffic seen in 2021. Team Canada’s social media, particularly on Instagram and Twitter, contributed significantly to this broader trend of engagement. A record-breaking 1.1 billion social media interactions occurred in June leading into the Olympics, reflecting a strong and growing global presence.

A strong design system was used across a robust multi-channel strategy to not only celebrate athletic achievements but also build emotional connections, reinforcing Canada’s values in sport and community.

We used consistent messaging and design elements in ads on websites and in apps, throughout all social media content, and on CBC live broadcast and streaming platforms.