Canadian Olympic Committee

PROJECT

Designed cross-platform brand applications for Team Canada at the Paris 2024 Olympic Games, executing bilingual assets under strict IOC guidelines across environmental and digital platforms. Work included the 2023 Impact Report, large-format venue graphics and wayfinding under site constraints, and standardized campaign systems deployed across broadcast, OOH, web, and social channels supporting record-level engagement.

PRESS

The Star

Open booklet mockup of Team Canada's 2023 Impact Report with Canadian Olympic athletes and bilingual informations over two-page spreads with sections about Team Canada's mission, values, and vision.
An open booklet mockup featuring a page about Team Canada supporting the Canadian Olympic Foundation. The page includes a photo of a female athlete holding a medal.
An environmental graphic mockup red privacy graphics and the Canadian Olympic logo appearing on Team Canada's building in the 2024 Paris Olympic Village.
Environmental graphics mockup with Canadian Olympic team logo, maple leaf, and the words "Brave is Unbeatable, L'invincible Courage" in English and French for the 2024 Olympics.
Two red vertical print banners with white text that reads 'LAVE À ÉQUIPÉE' in a mockup on a red background.
Two red vertical banners with white maple leaf and the word 'CANADA' in white, as a mockup set against a clear blue sky.
Red and white Canada environmental graphics of Team Canada's building in the 2024 Paris Olympic Village wall, showing cut vinyl privacy graphics on the windows and red Adirondack chairs, a small red table, and a red moose statue in front.

Digital Campaigns

  • The Canadian Olympic Committee (COC) partnered with CBC/Radio-Canada to launch campaigns like “Brave is Unbeatable,” which featured inspirational stories of athletes and was promoted through out-of-home advertising, digital media, social media, and television.

    I leveraged stunning photography, strong brand colours, and unique texture treatments within standardized templates to create assets that transferred across formats and platforms easily.

  • This campaign saw millions of engagements across digital touchpoints, capitalizing on personal athlete stories and interactive content to foster deeper connections with audiences.

    Across the Olympic digital platforms, the Olympics website attracted an average of 8 to 10 million unique users per month, doubling the traffic seen in 2021. Team Canada’s social media, particularly on Instagram and Twitter, contributed significantly to this broader trend of engagement. A record-breaking 1.1 billion social media interactions occurred in June leading into the Olympics, reflecting a strong and growing global presence.

  • A strong design system was used across a robust multi-channel strategy to not only celebrate athletic achievements but also build emotional connections, reinforcing Canada’s values in sport and community.

    We used consistent messaging and design elements in ads on websites and in apps, throughout all social media content, and on CBC live broadcast and streaming platforms.

Person holding a smartphone displaying social media content from Team Canada's Brave is Unbeatable Instagram campaign with a Team Canada's athlete Philip "Phil Wizard" Kim.
Social media campaign images featuring Canadian athletes with red, white, and black graphic designs to promote team Canada.
Various images of athletes in action and portraits promoting Canada's Olympic team, with red and black backgrounds, and text highlighting themes of resilience and bravery, including a mobile phone displaying an Instagram post of a female athlete.
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