Education Reimagined:
The Brand Evolution for
Yorkville University
The rebranding of Yorkville University was a transformative project that redefined the institution’s visual identity and communication tools. This comprehensive repositioning spanned extensive brand guidelines, dynamic marketing collateral, and on-campus signage, ensuring consistency and a modern appeal across all platforms.
Phase One Rollout
The rollout began with core branding assets, laying the foundation for Yorkville University’s refreshed identity. I started with a new logo and its variations, then icons and laurels that echoed the brand’s values. Stationery, including letterheads, business cards, and envelopes, was updated to reflect the new aesthetic, while animated logos and social media templates extended the identity into digital spaces, creating a cohesive look across every medium.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
